The Lake Macquarie Winter Deals campaign is in full swing with content being rolled out across Sitchu Sydney and Timeout Sydney. Read the articles here:
- Six cosy things to do this winter in Lake Macquarie
- The largest tidal lake in the Southern Hemisphere is just under two hours’ drive from Sydney
- It’s Official: Winter Weekend Trips Are In & This Coastal Destination Is at the Top of Our List
Over the next week, a solus email newsletter will go to 68,000 Sydney based Timeout subscribers and the first Sydney Weekender segment on West Lake Macquarie will go to air this Sunday 13 April. Tune-in from 5pm or watch the catch-up episode on 7TWO. If you would like to pre-promote the segment before it goes live, share this behind-the-scenes Instagram post with Teagan Nash and Sail Lake Macquarie.
Our Meta ads on Facebook and Instagram are performing well and Google Search ads begin this weekend.
Thank you to everyone who has uploaded their winter deal to the ATDW and added it to their websites. These operators are providing a smooth user experience for anyone wanting to book a deal.
The next step is to monitor your bookings as we will use this data to help measure the success of the campaign. We will be asking all participants to share the bookings received during the campaign period and where they came from. For example:
Lake Macquarie Winter Deals Campaign Bookings
| Date | Number of Bookings | Location (postcode, suburb or region) |
Winter Deals Campaign Overview
Tourism Partners: 18
Objectives:
- Build destination brand awareness
- Increase appeal of Lake Macquarie as a short break destination during winter
- Sell accommodation, tours and experiences via our Tourism Partners
Targeting:
- Sydney and Central Coast
- Young adventurous singles and couples
- Retirees
Dates
- Campaign in market: 17 March – 31 May 2025
- Booking/travel dates: 1 June - 31 August
Media and Advertising
PAID
- Meta ads on Facebook and Instagram using a combination of carousel ads and video reels
- Media partnership with Channel 7s Sydney Weekender Program
- Paid media partnerships with Sitchu Sydney and TimeOut Sydney
- Google search ads
OWNED
- Visit Lake Macquarie website
- Visit Lake Macquarie consumer email newsletter
- Visit Lake Macquarie Facebook and Instagram pages
- Tourism partners owned channels (social media, website and email newsletters)
EARNED
- Visit NSW content share
- TravMedia content share
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Please reach out to Tourism and Events Marketing Lead, Kristie Ferguson, if you have any questions. Email
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